Gibson’s New Era

Bradley DiTeresi is a partner in a real estate development company in Peru and earned his MBA from the University of Missouri-Kansas City. A guitar enthusiast, one of his favorite guitars in his collection is a Gibson Les Paul electric. Bradley DiTeresi admires Gibson's continued ability to produce quality American made guitars. 

Since 1894, Gibson has been making guitars that have become popular all over the world. In January 2019, it launched its new era as a revitalized and recharged company at the National Association of Music Merchants (NAMM) 2019 show in Anaheim, California. The GIBSON Experience at NAMM showcased an astonishing selection of new and old guitars where participants could choose and play the instruments in a relaxed environment. 

From January 23-27, the GIBSON Experience also featured performances from established icons to new faces in the music industry playing their favorite Gibson guitars. Guest performers included Nancy Wilson of Heart, Lee Roy Parnell, Vivian Campbell of Def Leppard, and others. Gibson changed ownership in late 2018. It has a new leadership team led by James Curleigh, who was responsible for rejuvenating the Levi Strauss brand.